The Changing Face of Business Support 

Business Support roles have transformed dramatically in recent years. Once focused largely on administrative duties, they now sit at the heart of operational efficiency, digital capability and organisational culture. 

Today’s Business Support professionals are strategic enablers not just administrators and they play a crucial role in helping companies adapt to evolving ways of working. 

At Cathedral Appointments, we’re seeing demand rise for individuals who balance people skills with digital fluency and proactive problem-solving. 

How Technology Is Transforming Business Support 

Technology continues to reshape the way organisations operate and Business Support teams are often the ones implementing and managing these tools. From workflow automation to cloud-based systems, the modern Business Support function is becoming increasingly interconnected with tech and data. 

Professionals in these roles now frequently manage: 

• CRM and workflow platforms 

• digital scheduling and project tools 

• document automation 

• internal communication management 

• data entry and reporting 

This evolution means employers require individuals who can confidently navigate digital systems and help improve organisational processes. 

Embracing & Championing AI in Business Support 

AI is rapidly becoming a core part of the Business Support landscape and the most forward-thinking organisations are embracing it rather than resisting it. 

Modern Business Support professionals are increasingly expected to: 

• use AI tools to streamline repetitive tasks (scheduling, inbox management, document drafting) 

• implement AI-powered workflows such as automated meeting notes or data extraction 

• champion AI adoption across teams by training others and encouraging responsible, efficient usage 

• identify opportunities for AI optimisation, helping managers understand where technology can remove bottlenecks 

• support change management as organisations introduce new digital tools 

Rather than replacing Business Support roles, AI is elevating them. The most impactful professionals are those who can combine human judgement, service mindset and communication skills with digital and AI competence. 

Businesses that actively encourage AI literacy within their Business Support teams are seeing boosts in productivity, accuracy and employee engagement. 

The Skills Employers Need Now 

Alongside AI confidence, employers require Business Support professionals who are: 

• highly organised 

• strong communicators 

• proactive problem-solvers 

• commercially aware 

• digitally literate across multiple systems 

These roles require a combination of human and technical skills that can significantly enhance day-to-day operations. 

What Today’s Candidates Expect 

Top Business Support professionals are increasingly selective. They value roles that offer: 

• hybrid or flexible working 

• opportunities to develop digital skills (including AI) 

• modern tools and systems 

• transparent progression 

• positive and inclusive organisational culture 

Businesses that take Business Support seriously - elevating the function rather than treating it as purely administrative - attract stronger candidates and retain them for longer. 

Hiring Business Support Professionals? 

Cathedral Appointments specialises in sourcing skilled Business Support talent who elevate operations, improve workflows and champion digital transformation. 

Get in touch today to discuss how we can help you build a future-ready Business Support team.